Interview Questions for SEO Freshers

Are you prepared to give an SEO interview? If not, no need to stress. Take a deep breath! Below, you’ll find a compilation of commonly asked SEO interview questions along with their answers to assist you in acing your interview.

The specific questions posed by the interviewer can vary depending on the position you’ve applied for.

SEO Interview Questions and Answer For freshers

1. What is SEO?

The practice of optimizing a website and its content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to drive organic or unpaid traffic to a website by making it more attractive to search engines. This involves various techniques such as keyword research, on-page optimization, link building, and technical optimization. The ultimate aim of SEO is to increase the website’s visibility, attract more qualified traffic, and ultimately improve its online presence and performance.

2. What are the important pillars of SEO?

Broadly SEO depends on major 4 pillars:

      • Technical
      • On-page
      • Content
      • Off-page

3. Can you explain the difference between on-page and off-page SEO?

On-page SEO refers to the optimization techniques applied directly on the website, such as optimizing meta tags, titles, headings, content, internal linking, and URL structure. Off-page SEO, on the other hand, involves activities performed outside of the website, such as building high-quality backlinks, social media marketing, and online reputation management. Both on-page and off-page SEO are important for improving a website’s visibility and organic rankings.

On-page means changes which will be done on own website and off-page means on 3rd party website

4. Name a few important Google ranking factors.

The most important Google Ranking Factors are:

      • Quality Content
      • Technical SEO
      • Quality & Relevant Backlinks
      • Mobile Responsiveness
      • Page Speed
      • Brand Strength
      • Domain Strength
      • User experience
      • Schema Code
      • Domain Authority
      • Content-Type
      • Content Depth
      • Content Freshness
      • SSL

5. How do search engines determine the ranking of websites?

Search engines determine the ranking of websites based on various factors, including relevance, authority, and user experience. They use algorithms that analyze hundreds of ranking signals, such as keyword relevance, quality and quantity of backlinks, website loading speed, mobile-friendliness, and user engagement metrics.

Basic thumb rule is
Right Keyword for Right Content in Right Location
is the key for SEO success

6. What are some important on-page optimization techniques?

Important on-page optimization techniques include keyword research and optimization, creating unique and valuable content, optimizing meta tags (title, description), using relevant headings and subheadings, improving website speed and performance, optimizing images, and implementing schema markup

7. How do you perform keyword research?

Keyword research involves identifying the terms and phrases that users search for in search engines. Some steps for keyword research include

      • Business Understanding
      • Brainstorming keyword ideas
      • Exporting related keywords from tools like (Keyword Planner / SEMrush)
      • Selecting and sorting relevant keywords considering competition, volume, and other factors

8. What is link building, and why is it important for SEO?

Link building is the process of acquiring high-quality backlinks from other websites to your own. It is important for SEO because search engines consider backlinks as a signal of website authority and credibility. When reputable websites link to your site, it enhances your website’s visibility, rankings, and organic traffic.

9. What do you mean by keyword frequency?

The number of times a specific keyword occurs on a web page is known as keyword frequency. When optimizing a web page, we must be careful not to overuse the term to the point of keyword stuffing.

10. What do you mean by keyword difficulty?

The keyword difficulty measures how tough it is to rank for a given keyword based on its prominence and competitors. This also signifies higher the difficulty higher the competition and demand.

11. What do you mean by keyword density?

Keyword density is the proportion of times a keyword or phrase occurs on a web page or in content. For example, if a term occurs five times in a 200-word piece, the density is 2.5 percent. Generally, keyword density ration must be between 3–4% as a recommended practice for SEO.

12. What do you mean by keyword proximity?

The distance between two terms on a web page is measured by keyword proximity.

13. What is the definition of bounce rate in SEO?

Bounce rate in SEO refers to the percentage of visitors who leave a webpage without interacting further. It indicates user dissatisfaction or a mismatch between content and intent. High bounce rates signal potential issues that need addressing for better user engagement.

14. What are anchor texts? What role does anchor text have in SEO?

Anchor text is the clickable text in a hyperlink. In SEO, it’s vital because it tells search engines what a linked page is about. Using relevant keywords in anchor text can boost rankings, but it’s important to keep it natural. It also enhances user experience by providing context and guiding users. Internal links use anchor text for navigation, and backlinks with relevant anchor text can improve a website’s authority and rankings.

15. What is Robot's Meta Tag?

With directives like FOLLOW, NOFOLLOW, INDEX, and NOINDEX, the Robots Meta Tag directs search engines to handle the page.

16. How do you measure the success of an SEO campaign?

The success of an SEO campaign can be measured using various metrics, including organic search traffic, keyword rankings, conversion rates, engagement metrics (such as bounce rate and time on page), backlink profile growth, and ROI (Return on Investment). Tools like Google Analytics, Google Search Console, and SEO platforms provide data to analyze and track the performance of an SEO campaign.

17. What is the difference between organic search results and paid search results?

Organic search results are the natural listings that appear on search engine results pages based on their relevancy and authority. Paid search results, on the other hand, are advertisements that businesses pay for to appear at the top or side of the search results.

18. Explain what robots.txt is and its significance in SEO.

Robots.txt is a text file placed in a website’s root directory to instruct search engine crawlers on which pages or sections of the site should not be crawled or indexed. It helps control the visibility of specific content and prevent duplicate content issues.

19. What is a sitemap, and why is it important for SEO?

A sitemap is an XML file that lists all the URLs on a website and provides additional information about each page, such as its last modified date and change frequency. It helps search engines understand the website structure and crawl and index the pages more effectively.

20. How did you learn SEO?

This is very tricky question, if you learn in previous organization along with other job title or you learn through friend circle – then employer will doubt on quality of skill and hence you need to answer it as below:

“I learned SEO through some courses, videos and through some experts’ guidance, as I’m fresher I learned and read lot of blogs and information about terminologies of SEO. Even handled few SEO projects activities but I wanted to be good in SEO and that’s why I’m here for this job to learn and challenge myself.”

21. What you know about redirection?

Redirection in SEO means forwarding bots and users to new version of page or other page, basically there are 3 major redirection concepts:

      • www redirection – in this we redirect entire website to single version either www or non-www, this helps in tracking and also helps to rectify duplicate content issue.
      • http to https redirection – in this we redirect http to https – to do this we need to install SSL certificate on website. This ensures safety of the website, and every search engine give value to https versions due to security reasons.
      • 301 & 302 redirection
          • 301 – means permanent redirect – if we were working on webpage whose URL we optimized or changed then we need to redirect that old URL to new URL through 301.
          • 302 – means temporary redirection

22. What are the types techniques of SEO?

  • Whitehat – White hat SEO refers to ethical and legitimate SEO practices that focus on improving a website’s search engine rankings through methods that adhere to search engine guidelines and policies.
  • Blackhat – Black hat SEO involves unethical and manipulative tactics to improve search engine rankings. These tactics often violate search engine guidelines and policies.

23. What is a meta tag, and why is it significant for SEO?

A meta tag is an HTML tag that provides metadata about a webpage. It includes information such as the page title, description, and keywords. Meta tags play a crucial role in telling search engines and users what the page is about and can impact the website’s visibility and click-through rates.

24. What is a backlink, and how does it affect SEO?

Mobile optimization is essential in SEO because of the increasing number of users accessing the internet through mobile devices. Search engines prioritize mobile-friendly websites in mobile search results and provide a better user experience. Additionally, mobile responsiveness can impact website rankings.

25. What is the importance of mobile optimization in SEO?

This is very tricky question, if you learn in previous organization along with other job title or you learn through friend circle – then employer will doubt on quality of skill and hence you need to answer it as below:

26. How can you optimize website speed for better SEO performance?

Website speed optimization techniques include minimizing server response time, compressing images, enabling browser caching, using content delivery networks (CDNs), minifying CSS and JavaScript files, and eliminating unnecessary plugins or scripts.

27. What is anchor text, and how does it affect SEO?

Anchor text is the clickable text in a hyperlink. It provides contextual information to search engines about the linked page’s content. Well-optimized anchor text that includes relevant keywords can help improve the rankings of the linked page for those keywords.

28. What is the concept of duplicate content, and how can it impact SEO?

Duplicate content refers to identical or very similar content that appears on multiple webpages, either within the same website or across different websites. Search engines may struggle to determine the original or most authoritative version and might choose to index only one of the duplicate pages. This can result in decreased visibility and potential ranking penalties.

29. How do you identify and fix broken links on a website?

Broken links can be identified using various tools, such as Google Search Console, website crawling tools, or online link checkers. Once broken links are identified, they can be fixed by updating the URL or removing the link altogether. It’s important to provide proper redirects or a helpful error page to improve user experience.

30. What are the key elements to consider for effective SEO-friendly content?

Effective SEO-friendly content includes keyword research and integration, high-quality and unique content, proper heading structure, relevant and descriptive meta tags, optimized images with alt tags, and natural internal and external linking.

31. Explain the concept of long-tail keywords and their importance in SEO.

Long-tail keywords are longer, more specific search terms that are typically less competitive than broader keywords. They tend to have lower search volumes but higher conversion rates. Long-tail keywords are important in SEO because they help businesses attract more qualified and targeted traffic, resulting in higher chances of conversions.

32. What are meta descriptions, and how do they impact SEO?

Meta descriptions are HTML tags that provide a brief summary of a webpage’s content. While they don’t directly impact search engine rankings, well-crafted meta descriptions can improve click-through rates by enticing users to click on your search result. They should be accurate, compelling, and include relevant keywords.

33. How would you optimize a website for local search?

Local search optimization techniques include creating and optimizing a Google My Business profile, using relevant local keywords, building local citations (consistent business listings across directories), getting online reviews and ratings, and targeting location-specific landing pages.

34. What is the importance of user experience (UX) in SEO?

User experience plays a significant role in SEO because search engines aim to provide the best possible results to users. Factors such as website speed, mobile-friendliness, easy navigation, intuitive design, high-quality content, and engaging user interfaces all contribute to a positive user experience and can indirectly impact search engine rankings.

35. How would you approach optimizing a website for voice search?

Optimizing for voice search involves considering long-tail conversational keywords, providing concise and direct answers to common queries, optimizing content to appear in featured snippets, improving website loading speed, and ensuring mobile responsiveness.

36. What is Google Analytics, and how would you use it for SEO?

Google Analytics is a web analytics tool that provides insights into website traffic, user behaviors, and conversions. It can be used for SEO to track organic search traffic, monitor keyword rankings, analyze user engagement metrics, identify pages with high bounce rates, and measure the effectiveness of SEO campaigns.

“Remember Google Analytics is used to track activities of users on YOUR website

37. How do you use Google Search Console for SEO?

Google Search Console is a free tool that allows webmasters to monitor and maintain their website’s presence in Google search results. It can be used for SEO to submit sitemaps, monitor website indexing status, identify crawl errors, check for manual penalties, analyze search queries and impressions, and find opportunities for optimization.

“Remember Google Search Console is used to understand how your website performing on SEARCH ENGINE
Understand Google Tools and What Information They Provide

38. What is the significance of social media in SEO efforts?

While social media signals (likes, shares, comments) are not direct ranking factors, social media can indirectly impact SEO by driving traffic to a website, enhancing brand visibility and awareness, and increasing the potential for natural backlinks. Social media platforms can also act as additional channels for content promotion and distribution.

39. How do you approach competitor analysis in SEO?

Competitor analysis involves researching and analyzing the SEO strategies and tactics of competitors to gain insights and identify opportunities for improvement. It includes analyzing competitors’ keyword rankings, backlink profiles, content strategies, social media presence, and overall online visibility.

40. What are some common SEO mistakes to avoid?

Common SEO mistakes to avoid include keyword stuffing, poor or duplicate content, improper URL structures, overuse of flash or Javascript, slow page load times, irrelevant backlinks, not optimizing for mobile, ignoring user experience, and neglecting regular website audits and updates.

41. How do you stay updated with the latest SEO trends and algorithm updates?

Staying updated with SEO trends and algorithm updates involves regularly reading industry blogs, following reputable SEO sources, attending webinars or conferences, participating in online forums or communities, experimenting with new SEO techniques, and continuous learning.

Sites where you will get updates:

42. Can you explain the concept of crawlability and indexability in SEO?

Crawlability refers to the ability of search engine crawlers to access and read a website’s content. Indexability refers to the search engine’s ability to include the pages in its database and display them in search results. Optimizing for crawlability and indexability involves ensuring proper website structure, using XML sitemaps, avoiding duplicate content, and managing robots.txt and meta tags effectively.

43. What are the benefits of having high-quality content for SEO?

High-quality content helps attract users, build trust and credibility, encourage natural backlinking, increase social shares, enhance user engagement metrics, improve website authority and relevance, and ultimately result in higher search engine rankings and organic traffic.

44. How do you analyze the effectiveness of SEO keywords?

The effectiveness of SEO keywords can be assessed by tracking their rankings over time, monitoring the organic search traffic they generate, analyzing the conversion rates for each keyword, and comparing their performance against competitors.

45. What are 301 and 302 redirects, and when would you use them?

A 301 redirect is a permanent redirect that informs search engines and users that a URL has permanently moved to a new location. It is used when a webpage or website has been permanently moved or changed. A 302 redirect is a temporary redirect used when a webpage or website is temporarily moved or under maintenance.

46. What is the significance of internal linking in SEO?

Internal linking plays a crucial role in SEO by helping search engines understand the website’s structure and hierarchy, distributing the authority and relevance of high-ranking pages to other pages, improving the crawlability of webpages, and enhancing user navigation and engagement.

47. Explain the concept of SEO-friendly URL structures.

SEO-friendly URL structures use descriptive and keyword-rich URLs that are easy for both users and search engines to understand. They typically include relevant keywords, are concise, neat, and human-readable, avoid unnecessary special characters or numbers, and reflect the content hierarchy.

48. How do you optimize images for SEO?

Image optimization for SEO involves compressing images to reduce file size, using descriptive filenames with relevant keywords, writing concise and descriptive alt text, ensuring proper image dimensions, and utilizing image sitemaps.

49. What do you know about schema markup in SEO?

Schema markup is structured data added to HTML code to provide more context and information about a webpage’s content to search engines. It can benefit SEO by enhancing the visibility of search results through rich snippets, featured snippets, and knowledge panels, which can lead to higher click-through rates and improved organic rankings.

50. Can you explain the concept of latent semantic indexing (LSI)?

Latent semantic indexing is a mathematical technique search engines use to identify the relatedness of words and concepts within a piece of content. It helps search engines understand the context and relevance of keywords used in a webpage’s content.

51. Explain the concept of a canonical tag and its importance in SEO.

A canonical tag is an HTML element that tells search engines which version of a URL should be considered the preferred or canonical version when there are multiple variations of the same page. It helps prevent duplicate content issues and consolidates the SEO value of the different versions into a single URL.

52. What is the impact of user reviews on SEO?

User reviews and ratings can impact SEO by adding valuable user-generated content to a website, improving user engagement metrics, enhancing click-through rates, increasing brand visibility, and potentially influencing search engine rankings.

53. What is the difference between dofollow and nofollow links?

Dofollow links are regular hyperlinks that pass authority and link juice from the linking page to the linked page. Nofollow links, on the other hand, contain a rel=”nofollow” attribute, which instructs search engines not to pass authority or follow the link for ranking purposes, but they can still drive traffic.